Wirtz, J., & Lovelock, C. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Co. In.

Wirtz, Jochen, and Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. Chennai: World Scientific Publishing Co. In, 2016.

Wirtz, Jochen, and Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. World Scientific Publishing Co. In, 2016.