Wirtz, J., & Lovelock, C. (2016). Services Marketing: People, Technology, Strategy (8th ed.). World Scientific Publishing Co. In.
Citazione stile Chigago Style (17a edizione)Wirtz, Jochen, e Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. Chennai: World Scientific Publishing Co. In, 2016.
Citatione MLA (9a ed.)Wirtz, Jochen, e Christopher Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. World Scientific Publishing Co. In, 2016.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.