Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
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| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Chennai
World Scientific Publishing Co. In.
2016
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| Edición: | 8th ed. |
| Materias: | |
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| Sumario: | "Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples." |
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| Descripción Física: | xvii, 783 p. |
| ISBN: | 9781944659011 |