Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
Պահպանված է:
| Հիմնական հեղինակ: | |
|---|---|
| Այլ հեղինակներ: | |
| Ձևաչափ: | Գիրք |
| Լեզու: | անգլերեն |
| Հրապարակվել է: |
Chennai
World Scientific Publishing Co. In.
2016
|
| Հրատարակություն: | 8th ed. |
| Խորագրեր: | |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
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| 008 | 190628b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_WIR |7 0 |9 8247 |a 50008178 |b 50008178 |d 2019-03-14 |e The Book Syndicate Hyderabad |g 1650.00 |l 1 |o 658.8 WIR |p J3212 |r 2019-12-05 00:00:00 |s 2019-11-21 |w 2019-06-28 |y BK | ||
| 999 | |c 5096 |d 5096 | ||
| 020 | |a 9781944659011 | ||
| 082 | |a 658.8 |b WIR | ||
| 100 | |a Wirtz, Jochen |9 501 | ||
| 245 | |a Services Marketing: People, Technology, Strategy | ||
| 250 | |a 8th ed. | ||
| 260 | |a Chennai |b World Scientific Publishing Co. In. |c 2016 | ||
| 300 | |a xvii, 783 p. | ||
| 520 | |a "Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples." | ||
| 650 | |a Service Industries - Marketing |9 104 | ||
| 700 | |a Lovelock, Christopher |9 103 | ||