Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
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| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
Chennai
World Scientific Publishing Co. In.
2016
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| Vydání: | 8th ed. |
| Témata: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 190628b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_WIR |7 0 |9 8247 |a 50008178 |b 50008178 |d 2019-03-14 |e The Book Syndicate Hyderabad |g 1650.00 |l 1 |o 658.8 WIR |p J3212 |r 2019-12-05 00:00:00 |s 2019-11-21 |w 2019-06-28 |y BK | ||
| 999 | |c 5096 |d 5096 | ||
| 020 | |a 9781944659011 | ||
| 082 | |a 658.8 |b WIR | ||
| 100 | |a Wirtz, Jochen |9 501 | ||
| 245 | |a Services Marketing: People, Technology, Strategy | ||
| 250 | |a 8th ed. | ||
| 260 | |a Chennai |b World Scientific Publishing Co. In. |c 2016 | ||
| 300 | |a xvii, 783 p. | ||
| 520 | |a "Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples." | ||
| 650 | |a Service Industries - Marketing |9 104 | ||
| 700 | |a Lovelock, Christopher |9 103 | ||