Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
Chennai
World Scientific Publishing Co. In.
2016
|
| Edizione: | 8th ed. |
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 190628b xxu||||| |||| 00| 0 eng d | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_WIR |7 0 |9 8247 |a 50008178 |b 50008178 |d 2019-03-14 |e The Book Syndicate Hyderabad |g 1650.00 |l 1 |o 658.8 WIR |p J3212 |r 2019-12-05 00:00:00 |s 2019-11-21 |w 2019-06-28 |y BK | ||
| 999 | |c 5096 |d 5096 | ||
| 020 | |a 9781944659011 | ||
| 082 | |a 658.8 |b WIR | ||
| 100 | |a Wirtz, Jochen |9 501 | ||
| 245 | |a Services Marketing: People, Technology, Strategy | ||
| 250 | |a 8th ed. | ||
| 260 | |a Chennai |b World Scientific Publishing Co. In. |c 2016 | ||
| 300 | |a xvii, 783 p. | ||
| 520 | |a "Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples." | ||
| 650 | |a Service Industries - Marketing |9 104 | ||
| 700 | |a Lovelock, Christopher |9 103 | ||