Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
में बचाया:
मुख्य लेखक: | Wirtz, Jochen |
---|---|
अन्य लेखक: | Lovelock, Christopher |
स्वरूप: | पुस्तक |
भाषा: | अंग्रेज़ी |
प्रकाशित: |
Chennai
World Scientific Publishing Co. In.
2016
|
संस्करण: | 8th ed. |
विषय: | |
टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
समान संसाधन
-
Services Marketing: People, Technology, Strategy
द्वारा: Wirtz, Jochen
प्रकाशित: (2019) -
Service Marketing: People, Technology, Strategy
द्वारा: Lovelock, Christopher
प्रकाशित: (2017) -
Services Marketing: People Technology Strategy
द्वारा: Wirtz, Jochen
प्रकाशित: (2020) -
Services Marketing: People Technology Strategy
द्वारा: Wirtz, Jochen -
Service Marketing : People, Technology & Strategy
द्वारा: Wirtz,Jochen
प्रकाशित: (2022)