Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

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Autor principal: Wirtz, Jochen
Altres autors: Lovelock, Christopher
Format: Llibre
Idioma:anglès
Publicat: Chennai World Scientific Publishing Co. In. 2016
Edició:8th ed.
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