Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy

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"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

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Bibliografiske detaljer
Hovedforfatter: Wirtz, Jochen
Andre forfattere: Lovelock, Christopher
Format: Bog
Sprog:engelsk
Udgivet: Chennai World Scientific Publishing Co. In. 2016
Udgivelse:8th ed.
Fag:
Service Industries - Marketing
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Services Marketing: People Technology Strategy

Services Marketing: People Technology Strategy af Wirtz, Jochen

Udgivet 2023
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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy af Wirtz, Jochen

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Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy af Wirtz, Jochen

Udgivet 2023
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services marketing: people technology strategy

services marketing: people technology strategy af Wirtz,jochen

Udgivet 2022
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Services Marketing: People Technology Strategy

Services Marketing: People Technology Strategy af Wirtz, Jochen

Udgivet 2020
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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy af Wirtz, Jochen

Udgivet 2019
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Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy af Lovelock, Christopher

Udgivet 2016
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Services Marketing: People, technology, Strategy

Services Marketing: People, technology, Strategy af Lovelock, Christopher

Udgivet 2011
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Services Marketing: People, technology, Strategy

Services Marketing: People, technology, Strategy af Lovelock, Christopher

Udgivet 2011
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Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy af Lovelock, Christopher

Udgivet 2011
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Services Marketing : people, technology, strategy

Services Marketing : people, technology, strategy af Lovelock Christopher

Udgivet 2010
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Services marketing : people ,technology,strategy

Services marketing : people ,technology,strategy af Lovelock, Christopher

Udgivet 2001
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Services marketing : people ,technology,strategy

Services marketing : people ,technology,strategy af Lovelock, Christopher

Udgivet 2001
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Services Marketing: People Technology Strategy

Services Marketing: People Technology Strategy af Wirtz, Jochen

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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy af Wirtz, Jochen

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