Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

Olles dieđut

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Wirtz, Jochen
Eará dahkkit: Lovelock, Christopher
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: Chennai World Scientific Publishing Co. In. 2016
Preanttus:8th ed.
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