Services Marketing: People, Technology, Strategy
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Services Marketing: People, Technology, Strategy

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"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

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Bibliografske podrobnosti
Glavni avtor: Wirtz, Jochen
Drugi avtorji: Lovelock, Christopher
Format: Knjiga
Jezik:angleščina
Izdano: Chennai World Scientific Publishing Co. In. 2016
Izdaja:8th ed.
Teme:
Service Industries - Marketing
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Services Marketing: People Technology Strategy

Services Marketing: People Technology Strategy od Wirtz, Jochen

Izdano 2023
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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy od Wirtz, Jochen

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Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy od Wirtz, Jochen

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services marketing: people technology strategy

services marketing: people technology strategy od Wirtz,jochen

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Services Marketing: People Technology Strategy

Services Marketing: People Technology Strategy od Wirtz, Jochen

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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy od Wirtz, Jochen

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Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy od Lovelock, Christopher

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Services Marketing: People, technology, Strategy

Services Marketing: People, technology, Strategy od Lovelock, Christopher

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Services Marketing: People, technology, Strategy

Services Marketing: People, technology, Strategy od Lovelock, Christopher

Izdano 2011
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Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy od Lovelock, Christopher

Izdano 2011
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Services Marketing : people, technology, strategy

Services Marketing : people, technology, strategy od Lovelock Christopher

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Services marketing : people ,technology,strategy

Services marketing : people ,technology,strategy od Lovelock, Christopher

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Services marketing : people ,technology,strategy

Services marketing : people ,technology,strategy od Lovelock, Christopher

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Services Marketing: People Technology Strategy

Services Marketing: People Technology Strategy od Wirtz, Jochen

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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy od Wirtz, Jochen

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