Services Marketing: People, Technology, Strategy
"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....
Guardat en:
Autor principal: | |
---|---|
Altres autors: | |
Format: | Llibre |
Idioma: | anglès |
Publicat: |
Chennai
World Scientific Publishing Co. In.
2016
|
Edició: | 8th ed. |
Matèries: | |
Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
NMIMS Hyderabad -
Signatura: |
658.8 WIR |
---|---|
Còpia | Disponible Fer una reserva |