Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Wirtz, Jochen
Awduron Eraill: Lovelock, Christopher
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Chennai World Scientific Publishing Co. In. 2016
Rhifyn:8th ed.
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NMIMS Hyderabad -

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