Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

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Príomhchruthaitheoir: Wirtz, Jochen
Rannpháirtithe: Lovelock, Christopher
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: Chennai World Scientific Publishing Co. In. 2016
Eagrán:8th ed.
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