Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

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Glavni avtor: Wirtz, Jochen
Drugi avtorji: Lovelock, Christopher
Format: Knjiga
Jezik:angleščina
Izdano: Chennai World Scientific Publishing Co. In. 2016
Izdaja:8th ed.
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