Services Marketing: People, Technology, Strategy

"Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples....

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書目詳細資料
主要作者: Wirtz, Jochen
其他作者: Lovelock, Christopher
格式: 圖書
語言:英语
出版: Chennai World Scientific Publishing Co. In. 2016
版:8th ed.
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NMIMS Hyderabad -

持有資料詳情 NMIMS Hyderabad -
索引號: 658.8 WIR
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