Corporate Communication through Social Media: Strategies for Managing Reputation

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"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

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Dades bibliogràfiques
Autor principal:	Kaul, Asha
Altres autors:	Chaudhri, Vidhi
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi SAGE Publications India Pvt. Ltd. 2017
Matèries:	Corporations - Public Relations Social Media
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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