Corporate Communication through Social Media: Strategies for Managing Reputation

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"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kaul, Asha
Awduron Eraill:	Chaudhri, Vidhi
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi SAGE Publications India Pvt. Ltd. 2017
Pynciau:	Corporations - Public Relations Social Media
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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