Corporate Communication through Social Media: Strategies for Managing Reputation
"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...
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| Formato: | Livro |
| Idioma: | inglês |
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New Delhi
SAGE Publications India Pvt. Ltd.
2017
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