Corporate Communication through Social Media: Strategies for Managing Reputation

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"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

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Библиографические подробности
Главный автор:	Kaul, Asha
Другие авторы:	Chaudhri, Vidhi
Формат:	‌
Язык:	английский
Опубликовано:	New Delhi SAGE Publications India Pvt. Ltd. 2017
Предметы:	Corporations - Public Relations Social Media
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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