Corporate Communication through Social Media: Strategies for Managing Reputation

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"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

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Bibliografske podrobnosti
Glavni avtor:	Kaul, Asha
Drugi avtorji:	Chaudhri, Vidhi
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi SAGE Publications India Pvt. Ltd. 2017
Teme:	Corporations - Public Relations Social Media
Oznake:	Označite Brez oznak, prvi označite!

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