Corporate Communication through Social Media: Strategies for Managing Reputation

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"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

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書目詳細資料
主要作者:	Kaul, Asha
其他作者:	Chaudhri, Vidhi
格式:	圖書
語言:	英语
出版:	New Delhi SAGE Publications India Pvt. Ltd. 2017
主題:	Corporations - Public Relations Social Media
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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