Corporate Communication through Social Media: Strategies for Managing Reputation

"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

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第一著者: Kaul, Asha
その他の著者: Chaudhri, Vidhi
フォーマット: 図書
言語:英語
出版事項: New Delhi SAGE Publications India Pvt. Ltd. 2017
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Corporate communication through social media : strategies for managing reputation 著者: Kaul,Asha

出版事項 2017
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Corporate Communication through Social Media: Strategies for Managing Reputation 著者: Kaul, Asha

出版事項 2017
図書