Corporate Communication through Social Media: Strategies for Managing Reputation
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Corporate Communication through Social Media: Strategies for Managing Reputation

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"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

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Opis bibliograficzny
1. autor: Kaul, Asha
Kolejni autorzy: Chaudhri, Vidhi
Format: Książka
Język:angielski
Wydane: New Delhi SAGE Publications India Pvt. Ltd. 2017
Hasła przedmiotowe:
Corporations - Public Relations
Social Media
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Corporate communication through social media : strategies for managing reputation

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Corporate Communication through Social Media: Strategies for Managing Reputation

Corporate Communication through Social Media: Strategies for Managing Reputation od Kaul, Asha

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