Corporate Communication through Social Media: Strategies for Managing Reputation

"Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to n...

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Bibliografiska uppgifter
Huvudupphovsman: Kaul, Asha
Övriga upphovsmän: Chaudhri, Vidhi
Materialtyp: Bok
Språk:engelska
Publicerad: New Delhi SAGE Publications India Pvt. Ltd. 2017
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