Cita APA (7th ed.)

Kumar, V. (2015). Marketing Research: A Global Outlook. SAGE Publications India Pvt. Ltd.

Cita Chicago (17th ed.)

Kumar, V. Marketing Research: A Global Outlook. New Delhi: SAGE Publications India Pvt. Ltd, 2015.

Cita MLA (9th ed.)

Kumar, V. Marketing Research: A Global Outlook. SAGE Publications India Pvt. Ltd, 2015.