Operations Strategy
This text is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way they manage their operations resources strategically, turning their operations capabilities into a formidable as...
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| Κύριος συγγραφέας: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New Delhi
Pearson Education India Pvt. Ltd.
2011
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| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Ετικέτες: |
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| Περίληψη: | This text is focused on the interaction between operational resources and external requirements. Companies such as Apple, Google and Tesco have transformed their prospects through the way they manage their operations resources strategically, turning their operations capabilities into a formidable asset. These and other examples in this book illustrate the broad and long-term issues of operations strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text offers a clear insight into the more advanced topic of operations strategy in a variety of business organisations. Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice, it is an ideal text for advanced undergraduate and postgraduate students. |
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| Φυσική περιγραφή: | xxiv, 470 p. |
| ISBN: | 9788131725726 |