Rural Marketing: Challenges and Opportunities

An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.

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Bibliographic Details
Main Author: Kumar, Dinesh
Other Authors: Gupta, Punam
Format: Book
Language:English
Published: New Delhi SAGE Publications India Pvt. Ltd. xxxiii, 502 p.
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Summary:An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.
ISBN:9789386062765