Rural Marketing: Challenges and Opportunities

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An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.

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Bibliographic Details
Main Author:	Kumar, Dinesh
Other Authors:	Gupta, Punam
Format:	Book
Language:	English
Published:	New Delhi SAGE Publications India Pvt. Ltd. xxxiii, 502 p.
Subjects:	Rural Conditions - Marketing Target Marketing
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245			\|a Rural Marketing: Challenges and Opportunities
260			\|a New Delhi \|b SAGE Publications India Pvt. Ltd. \|c xxxiii, 502 p.
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650			\|a Rural Conditions - Marketing \|9 3094
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