Rural Marketing: Challenges and Opportunities
An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.
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Päätekijä: | |
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Muut tekijät: | |
Aineistotyyppi: | Kirja |
Kieli: | englanti |
Julkaistu: |
New Delhi
SAGE Publications India Pvt. Ltd.
xxxiii, 502 p.
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020 | |a 9789386062765 | ||
082 | |a 658.800954091734 |b KUM | ||
100 | |a Kumar, Dinesh |9 3093 | ||
245 | |a Rural Marketing: Challenges and Opportunities | ||
260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c xxxiii, 502 p. | ||
520 | |a An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets. | ||
650 | |a Rural Conditions - Marketing |9 3094 | ||
650 | |a Target Marketing |9 3095 | ||
700 | |a Gupta, Punam |9 3096 |