Mathur, U. C. (2008). International Marketing Management: Text and Cases. SAGE Publications India Pvt. Ltd.
Cita Chicago Style (17a ed.)Mathur, U. C. International Marketing Management: Text and Cases. New Delhi: SAGE Publications India Pvt. Ltd, 2008.
Cita MLA (9a ed.)Mathur, U. C. International Marketing Management: Text and Cases. SAGE Publications India Pvt. Ltd, 2008.
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