International Marketing Management: Text and Cases
Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Case...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi
SAGE Publications India Pvt. Ltd.
2008
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| Assuntos: | |
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| Resumo: | Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Cases attempts to. make learning the nuances of the subject easy from the students' viewpoint. Some of its key features are:. - An analysis of international trade, economic free trade zones, embargoes on. exports, and the tariff and non-tariff barriers that companies face. |
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| Descrição Física: | 583 p. |
| ISBN: | 9780761936404 |