International Marketing Management: Text and Cases
Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Case...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Delhi
SAGE Publications India Pvt. Ltd.
2008
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| Subjects: | |
| Tags: |
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| 100 | |a Mathur, U. C. |9 788 | ||
| 245 | |a International Marketing Management: Text and Cases | ||
| 260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c 2008 | ||
| 300 | |a 583 p. | ||
| 520 | |a Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Cases attempts to. make learning the nuances of the subject easy from the students' viewpoint. Some of its key features are:. - An analysis of international trade, economic free trade zones, embargoes on. exports, and the tariff and non-tariff barriers that companies face. | ||
| 650 | |a Export Marketing - Management |9 3100 | ||
| 650 | |a International Trade |9 471 | ||