International Marketing Management: Text and Cases
Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Case...
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| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | angličtina |
| Vydáno: |
New Delhi
SAGE Publications India Pvt. Ltd.
2008
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| Témata: | |
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MARC
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| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_842200000000000_MAT |7 0 |9 8261 |a 50008178 |b 50008178 |d 2019-03-14 |e The Book Syndicate Hyderabad |g 595.00 |l 0 |o 658.8422 MAT |p J3218 |r 2019-06-29 00:00:00 |w 2019-06-29 |y BK | ||
| 999 | |c 5102 |d 5102 | ||
| 020 | |a 9780761936404 | ||
| 082 | |a 658.8422 |b MAT | ||
| 100 | |a Mathur, U. C. |9 788 | ||
| 245 | |a International Marketing Management: Text and Cases | ||
| 260 | |a New Delhi |b SAGE Publications India Pvt. Ltd. |c 2008 | ||
| 300 | |a 583 p. | ||
| 520 | |a Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Cases attempts to. make learning the nuances of the subject easy from the students' viewpoint. Some of its key features are:. - An analysis of international trade, economic free trade zones, embargoes on. exports, and the tariff and non-tariff barriers that companies face. | ||
| 650 | |a Export Marketing - Management |9 3100 | ||
| 650 | |a International Trade |9 471 | ||