A Double Scotch: How Chivas Regal and the Glenlivet became Global Icons
"No alcoholic beverage in the world is so closely and immediately identified with its homeland as Scotch. And two brands exemplify and symbolize the world-renowned quality and prestige of Scotch whisky - Chivas Regal and The Glenlivet." "In A Double Scotch, F. Paul Pacult tells the st...
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Jersey
John Wiley & Sons Inc.
2005
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| Résumé: | "No alcoholic beverage in the world is so closely and immediately identified with its homeland as Scotch. And two brands exemplify and symbolize the world-renowned quality and prestige of Scotch whisky - Chivas Regal and The Glenlivet." "In A Double Scotch, F. Paul Pacult tells the story of how two families forever changed the Scotch whisky playing field by producing benchmark whiskies that, over time, became |
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| Description: | Foreword by Richard, Patrick |
| Description matérielle: | xiv, 289 p. |
| ISBN: | 9780471662716 |