Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

"The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field B...

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書目詳細資料
主要作者: Laursen, Gert H. N.
其他作者: Thorlund, Jesper
格式: 圖書
語言:英语
出版: New Delhi Wiley India Pvt. Ltd. 2018
版:2nd ed.
叢編:Wiley & SAS Business Series
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實物特徵
總結:"The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning."
實物描述:xxiv, 264 p.
ISBN:9788126575275