Can we do that?!: outrageous PR stunts that work?!
Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.
Zapisane w:
| 1. autor: | |
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| Format: | Książka |
| Język: | angielski |
| Wydane: |
New Delhi
John Wiley & Sons Inc.
2007
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| Hasła przedmiotowe: | |
| Etykiety: |
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| 100 | |a Shankman, Peter |9 3159 | ||
| 245 | |a Can we do that?!: outrageous PR stunts that work?! | ||
| 260 | |a New Delhi |b John Wiley & Sons Inc. |c 2007 | ||
| 300 | |a xii, 211 p. | ||
| 520 | |a Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations. | ||
| 650 | |a Public Relations |9 3087 | ||
| 650 | |a Advertising Campaigns |9 3080 | ||