Can we do that?!: outrageous PR stunts that work?!

Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.

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Dades bibliogràfiques
Autor principal:	Shankman, Peter
Format:	Llibre
Idioma:	anglès
Publicat:	New Delhi John Wiley & Sons Inc. 2007
Matèries:	Public Relations Advertising Campaigns
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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