Can we do that?!: outrageous PR stunts that work?!

Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Shankman, Peter
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New Delhi John Wiley & Sons Inc. 2007
Pynciau:	Public Relations Advertising Campaigns
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

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Corporate Communication through Social Media: Strategies for Managing Reputation
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PROCESS INNOVATION:REENGINEERING WORK THROUGH INFORMATION TECHNOLOGY
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Games Indians Play
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Advertising Campaign Strategy
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TEN DAY MBA
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Advertising & IMC: Principles and Practice
gan: Sandra Moriarity
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Advertising and public relations research
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Outrage
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The fall of advertising and rise of PR
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The First World War : a complete history
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Strategic Management
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Sage Handbook of Public Relations
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Cyhoeddwyd: (2010)

Handbook of Public Relations
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INDUSTRIAL PUBLIC RELATIONS
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SUCCESSFUL ADVERTISING RESEARCH METHODS
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ADVERTISING ON CABLE:A PRACTICAL GUIDE FOR ADVERTISERS
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WINNING THE INVESTMENT GAME
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