Can we do that?!: outrageous PR stunts that work?!

Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.

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Bibliografski detalji
Glavni autor:	Shankman, Peter
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi John Wiley & Sons Inc. 2007
Teme:	Public Relations Advertising Campaigns
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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