Can we do that?!: outrageous PR stunts that work?!
Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.
-д хадгалсан:
Үндсэн зохиолч: | Shankman, Peter |
---|---|
Формат: | Ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
New Delhi
John Wiley & Sons Inc.
2007
|
Нөхцлүүд: | |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Ижил төстэй зүйлс
Ижил төстэй зүйлс
-
Strategic Brand Communication Campaigns
-н: Schultz, Don E.
Хэвлэсэн: (2001) -
Instant Promotions
-н: Sugars, Bradley J.
Хэвлэсэн: (2007) -
This is PR
-н: Newson, Doug
Хэвлэсэн: (2000) -
Corporate Communication through Social Media: Strategies for Managing Reputation
-н: Kaul, Asha
Хэвлэсэн: (2017) -
PR management
-н: Mathis , Mark
Хэвлэсэн: (2003)