Can we do that?!: outrageous PR stunts that work?!

Chronicles some of the most ridiculous, outrageous and crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, the author offers a funny and insightful look at what it takes to win the game of Public Relations.

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Библиографические подробности
Главный автор:	Shankman, Peter
Формат:	‌
Язык:	английский
Опубликовано:	New Delhi John Wiley & Sons Inc. 2007
Предметы:	Public Relations Advertising Campaigns
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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