The Heart of Change: Real-Life Stories of How People Change their Organizations

Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obsta...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Kotter, John P.
Weitere Verfasser: Cohen, Dan S.
Format: Buch
Sprache:Englisch
Veröffentlicht: Boston, Massachusetts Harvard Business Review Press 2002
Schlagworte:
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Beschreibung
Zusammenfassung:Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obstacles to change and produce results.
Beschreibung:xiv, 190 p.
ISBN:9781578512546
1578512549