The Heart of Change: Real-Life Stories of How People Change their Organizations

Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obsta...

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Detalles Bibliográficos
Autor principal: Kotter, John P.
Otros Autores: Cohen, Dan S.
Formato: Libro
Lenguaje:inglés
Publicado: Boston, Massachusetts Harvard Business Review Press 2002
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Descripción
Sumario:Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obstacles to change and produce results.
Descripción Física:xiv, 190 p.
ISBN:9781578512546
1578512549