The Heart of Change: Real-Life Stories of How People Change their Organizations

Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obsta...

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Detalhes bibliográficos
Autor principal: Kotter, John P.
Outros Autores: Cohen, Dan S.
Formato: Livro
Idioma:inglês
Publicado em: Boston, Massachusetts Harvard Business Review Press 2002
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Descrição
Resumo:Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obstacles to change and produce results.
Descrição Física:xiv, 190 p.
ISBN:9781578512546
1578512549