The Heart of Change: Real-Life Stories of How People Change their Organizations

Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obsta...

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Detaylı Bibliyografya
Yazar: Kotter, John P.
Diğer Yazarlar: Cohen, Dan S.
Materyal Türü: Kitap
Dil:İngilizce
Baskı/Yayın Bilgisi: Boston, Massachusetts Harvard Business Review Press 2002
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Özet:Shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. This book reveals how this appeal to the heart-over the mind - motivates people to overcome even daunting obstacles to change and produce results.
Fiziksel Özellikler:xiv, 190 p.
ISBN:9781578512546
1578512549