Beyond the Babble: Leadership Communication that Drives Results
"In Beyond the Babble, Bob Matha and Macy Boehm offer a strategic plan for addressing one of the most difficult challenges any business leader can face: engaging employees to take action. Written for all those who lead groups - including supervisors, managers, HR and communications professional...
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| Format: | Book |
| Language: | English |
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San Francisco
Jossey-Bass A Wiley Imprint
2008
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| Summary: | "In Beyond the Babble, Bob Matha and Macy Boehm offer a strategic plan for addressing one of the most difficult challenges any business leader can face: engaging employees to take action. Written for all those who lead groups - including supervisors, managers, HR and communications professionals, executives, and CEOs - this practical resource describes how to put in place proven communication principles that do just that. Matha and Boehm's On Strategy communication plan focuses on one critical employee question: What do you want me to do? And it gives leaders the tools they need to mobilize a team of ten or an organization of thousands." "Filled with real-life examples from such well-known organizations as Ford Motor Company, BP, General Motors, Home Depot, NASA, and many others, Beyond the Babble explores the critical role communication plays in driving performance, how to leverage it, and how best to measure results." |
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| Item Description: | Foreword by Silverman, Marcia |
| Physical Description: | xv, 215 p. |
| ISBN: | 9780470200483 |