Beyond the Babble: Leadership Communication that Drives Results

"In Beyond the Babble, Bob Matha and Macy Boehm offer a strategic plan for addressing one of the most difficult challenges any business leader can face: engaging employees to take action. Written for all those who lead groups - including supervisors, managers, HR and communications professional...

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Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Matha, Bob
Eará dahkkit: Boehm, Macy
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: San Francisco Jossey-Bass A Wiley Imprint 2008
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100 |a Matha, Bob  |9 3276 
245 |a Beyond the Babble: Leadership Communication that Drives Results 
260 |a San Francisco  |b Jossey-Bass A Wiley Imprint   |c 2008 
300 |a xv, 215 p.  
500 |a Foreword by Silverman, Marcia 
520 |a "In Beyond the Babble, Bob Matha and Macy Boehm offer a strategic plan for addressing one of the most difficult challenges any business leader can face: engaging employees to take action. Written for all those who lead groups - including supervisors, managers, HR and communications professionals, executives, and CEOs - this practical resource describes how to put in place proven communication principles that do just that. Matha and Boehm's On Strategy communication plan focuses on one critical employee question: What do you want me to do? And it gives leaders the tools they need to mobilize a team of ten or an organization of thousands." "Filled with real-life examples from such well-known organizations as Ford Motor Company, BP, General Motors, Home Depot, NASA, and many others, Beyond the Babble explores the critical role communication plays in driving performance, how to leverage it, and how best to measure results." 
650 |a Communication in Management  |9 1521 
650 |a Leadership  |9 42 
700 |a Boehm, Macy  |9 3277