Beyond Six Sigma: Profitable Growth through Customer Value Creation
"In Beyond Six Sigma, authors Gary Plaster and Jerry Alderman unveil a powerful new approach to meeting the challenges of doing business in today's more competitive global markets. Customer Value Creation, or "CVC," as it is known, weds the full complement of Six Sigma tools with...
Պահպանված է:
| Հիմնական հեղինակ: | |
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| Այլ հեղինակներ: | |
| Ձևաչափ: | Գիրք |
| Լեզու: | անգլերեն |
| Հրապարակվել է: |
New Jersey
John Wiley & Sons, Inc.
2006
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| Խորագրեր: | |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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| Ամփոփում: | "In Beyond Six Sigma, authors Gary Plaster and Jerry Alderman unveil a powerful new approach to meeting the challenges of doing business in today's more competitive global markets. Customer Value Creation, or "CVC," as it is known, weds the full complement of Six Sigma tools with sophisticated behavioral economics and marketing concepts and techniques in a revolutionary customer-centered paradigm for driving growth and revenues. By providing a scientific, fact-based, and infinitely adaptable methodology for developing, testing, and implementing successful growth initiatives, CVC does for marketing and strategy what traditional Six Sigma did for process improvement - imbues them with an unprecedented degree of accuracy and efficiency." |
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| Ֆիզիկական նկարագրություն: | xvi, 303 p. |
| ISBN: | 0471681512 |