Beyond Six Sigma: Profitable Growth through Customer Value Creation
"In Beyond Six Sigma, authors Gary Plaster and Jerry Alderman unveil a powerful new approach to meeting the challenges of doing business in today's more competitive global markets. Customer Value Creation, or "CVC," as it is known, weds the full complement of Six Sigma tools with...
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| Формат: | Книга |
| Мова: | Англійська |
| Опубліковано: |
New Jersey
John Wiley & Sons, Inc.
2006
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| Резюме: | "In Beyond Six Sigma, authors Gary Plaster and Jerry Alderman unveil a powerful new approach to meeting the challenges of doing business in today's more competitive global markets. Customer Value Creation, or "CVC," as it is known, weds the full complement of Six Sigma tools with sophisticated behavioral economics and marketing concepts and techniques in a revolutionary customer-centered paradigm for driving growth and revenues. By providing a scientific, fact-based, and infinitely adaptable methodology for developing, testing, and implementing successful growth initiatives, CVC does for marketing and strategy what traditional Six Sigma did for process improvement - imbues them with an unprecedented degree of accuracy and efficiency." |
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| Фізичний опис: | xvi, 303 p. |
| ISBN: | 0471681512 |