Design Thinking: New Product Development Essentials from the PDMA

Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond.

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Bibliographic Details
Other Authors: Luchs, Michael G., Swan, K. Scott, Griffin, Abbie
Format: Book
Language:English
Published: New Delhi Wiley India Pvt. Ltd. 2018
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300 |a xvii, 431 p.  
520 |a Develop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. 
700 |a Luchs, Michael G.   |9 3424 
700 |a Swan, K. Scott  |9 3425 
700 |a Griffin, Abbie  |9 3426